________ pricing is when a firm tries to determine the price at which it will break even or make the profit it is seeking.
A) Competition-based
B) Target return
C) Cost-plus
D) Good-value
E) Value-added

Question

Quizplus · Accepted Answer

Target return pricing is when a firm sets the price for a product or service to achieve a specific profit goal, such as breaking even or reaching a certain return on investment. This approach takes into account the firm's cost structure and desired profit margin.

________ Pricing Is When a Firm Tries to Determine the Price