Distinct frame alignment processes occur in social movements.______________is the process by which movement organizations reach individuals who already share the same world view as the organization.

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Frame bridging is the process by which movement organizations reach individuals who already share the same world view as the organization. Frame amplification refers to when the movement organization seeks to expand its support among those who share some of its worldview, while frame transformation is when the organization tries to change the worldview of potential members. Frame extension refers to when the organization seeks to mobilize individuals with different worldviews to support their cause.

Distinct Frame Alignment Processes Occur in Social Movements