Young Faces Forever is a skin care company based in the United States that wants to enter the Japanese market. Suppose the managers of Young Faces are aware that there are significant social customs in Japan regarding skin products and these customs are unknown to the managers of Young Faces. All else equal, which of the following entry methods is the least likely to be successful for Young Faces?

Question

Quizplus · Accepted Answer

Independent entry is the least likely to be successful because Young Faces does not have knowledge of the social customs in Japan regarding skin products. Without a local partner or joint venture, it would be difficult for Young Faces to navigate the market and understand the preferences of Japanese consumers. A merger would involve a much larger investment and carries significant risks, while a partnership or joint venture would allow Young Faces to leverage the expertise of a local company.

Young Faces Forever Is a Skin Care Company Based in the United