A manager of a firm based in the United States is interested in entering the Italian market. The manager is most concerned about maintaining total control over operations. Which of the following entry methods will best address the manager's concerns?

Question

Quizplus · Accepted Answer

Independent entry, such as setting up a wholly owned subsidiary or establishing a branch, would provide the manager with the most control over operations. Partnership, joint venture, and master franchising would involve sharing control and decision-making with another party.

A Manager of a Firm Based in the United States