A large manufacturer has developed a CSR program that uses corporate sponsorship to benefit both the company and the non-profit organization partnered with.The company is seen,through this program as well as because of its quality products,to be a credible and responsible business,worthy of future trust.In this example,this manufacturer has developed its_______ as a result of _____
A)corporate image; CSR
B)corporate reputation; corporate image
C)social report; stakeholder impression
D)corporate reputation; CSR
E)corporate image; community initiatives

Question

Quizplus · Accepted Answer

The scenario describes the manufacturer's use of a CSR program to benefit both the company and a non-profit organization, creating a positive image for the company through responsible business practices. This aligns with the definition of corporate reputation, which encompasses the overall perception and evaluation of a company by its stakeholders based on its behavior, values, and performance. Thus, the manufacturer's focus on CSR enhances its corporate reputation.

A Large Manufacturer Has Developed a CSR Program That Uses