There are very few channels to distribute MNKY Corporation's product to rural New Brunswick.The company has therefore become dependent upon TRK Shipping to distribute its product.The only alternative shipper makes a deal with TRK Shipping to not bid down the contract price.The alternative shipper is applying a(n)______strategy on behalf of TRK Shipping.
A)influence pathway
B)withholding
C)usage and influence pathway
D)withholding and influence pathway
E)usage

Question

Quizplus · Accepted Answer

The alternative shipper is using both withholding (by agreeing not to bid down the contract price) and influence pathway (by making a deal with TRK Shipping) strategies on behalf of TRK Shipping.

There Are Very Few Channels to Distribute MNKY Corporation's Product