Question 1

The question: "Have you ever received a speeding ticket? ____ Yes ____ No, " is followed by a question: "When did you receive that ticket?" if the respondent answers yes to the first question.In this situation, the first question functions as a ____ question.
A) double-barreled
B) leading
C) filter
D) anchoring

Accepted Answer

The first question functions as a filter question because it filters out those who have not received a speeding ticket from answering the follow-up question about when they received the ticket. It is not double-barreled because it only asks about one thing (speeding tickets), it is not leading because it does not suggest a specific answer or outcome, and it is not anchoring because it does not offer a starting point or reference for subsequent responses.

Question 2

In political elections involving candidates who are not well-known by many voters, the candidate who is listed first on the ballot often receives the most votes.This is an example of a(n)____.
A) Hawthorne effect
B) self-fulfilling prophecy
C) order bias
D) split-ballot technique

Accepted Answer

This is an example of order bias, where the order in which options are presented influences the decisions made by individuals. In this case, listing a candidate first on the ballot leads to a higher likelihood of them receiving more votes.

Question 3

A question in which the respondent is given a list of possible responses and is asked to choose one of them is a(n)____________________ question.

Accepted Answer

The answer of A question in which the respondent is...

Question 4

A fixed-alternative question in which the respondent is asked to check either "_____ Yes or _____ No" is a(n)____________________ question.

Accepted Answer

The answer of A fixed-alternative question in which the respondent...

Question 5

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n)____ bar.
A) drop-down
B) radio
C) push
D) status

Accepted Answer

The bar described is called a status bar as it displays the status of completion of the survey. Drop-down, radio, and push are types of buttons or input fields and do not accurately describe the bar in question.

Question 6

Typically, "timing questions" record the amount of time a respondent took ____.
A) before clicking somewhere on a page
B) for the amount of time reading a question
C) for the amount of time until they made the last click on a page
D) for the total amount of time they spent on a page

Accepted Answer

The answer of Typically, "timing questions" record the amount of...

Question 7

Which type of software allows answers from previous questions to be inserted into unfolding questions on Internet surveys?
A) piping software
B) interactive software
C) error trapping software
D) funneling software

Accepted Answer

Piping software allows previous answers to be inserted into unfolding questions on Internet surveys. Interactive software refers to software that allows users to interact with the system or with each other. Error trapping software is designed to identify and prevent errors in software code. Funneling software is not a term commonly used in the context of Internet surveys.

Question 8

Which type of question is most likely to conserve space in a questionnaire?
A) branching question
B) funnel question
C) multi-faceted question
D) multiple-grid question

Accepted Answer

Multiple-grid questions allow respondents to answer several related questions at once using the same set of answer categories, which conserves space by reducing the need for repetitive question structures.

Question 9

A respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall.What type of mistake in design has been made?
A) filter effect
B) order bias
C) double-barreled effect
D) loaded effect

Accepted Answer

Order bias occurs because the specific questions about the department store could influence how the respondent answers the general questions about the mall, potentially skewing the responses.

Question 10

A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n)____________________ question.

Accepted Answer

The answer of A type of fixed-alternative question in which...

Question 11

A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

Accepted Answer

The answer of A(n)____________________ question allows the respondent to answer...

Question 12

John receives a real estate survey about the house he purchased nine months ago.The instructions state to only complete if your house purchase was in the last year.He does not complete the survey based on these instructions.This is called _________________ ?
A) telescoping
B) squishing
C) faltering
D) misredemption

Accepted Answer

Squishing refers to the compression of time, where events are perceived to have occurred more recently than they actually did. In this case, John correctly identifies that his purchase was within the last year, so he should complete the survey. However, if he perceives it as longer ago, it might be an example of squishing.

Question 13

Pretests typically are conducted to answer questions about the questionnaire such as all of the following EXCEPT for.
A) Will respondents enjoy the questions?
B) Are the questions clear and easy to understand?
C) Can respondents answer the questions easily?
D) Does the questionnaire flow naturally and conversationally?

Accepted Answer

Pretests are conducted to evaluate the clarity, understandability, and ease of answering of the questionnaire. They are not conducted to assess the respondents' enjoyment of the questions or the natural flow of the questionnaire.

Question 14

When "out of sight, out of mind" was translated into a foreign language, and then was translated back into English by a language expert in the foreign language, it became "invisible things are insane." This is an example of ____.
A) the linguistic effect
B) a loaded question
C) back translation
D) a counterbiasing statement

Accepted Answer

This is an example of back translation, where a text is translated into another language and then translated back into the original language to see if any meaning is lost or changed in the process. This can reveal issues with translation accuracy or cultural differences in language usage. The incorrect translation is likely due to issues with the translator's understanding of the original phrase or the nuances of the foreign language.

Question 15

Asking respondents to remember something without providing any clues to help them remember is called ____.
A) unaided recall
B) aided recall
C) recognition
D) cognitive retrieval

Accepted Answer

Unaided recall refers to a method of questioning respondents where they are asked to remember something specific without any hints or cues provided to help them remember.

Question 16

Mary is asked a question about a car that was purchased within the last two years.She responds by referencing the car she bought three years ago.This is called ____________.
A) telescoping
B) squishing
C) myopic remembering
D) zooming

Accepted Answer

Telescoping is when people mistakenly recall events as occurring more recently than they actually did, which is what Mary did by referencing a car bought three years ago as if it was within the last two years.

Question 17

"Should Dillard's keep its excellent department store credit card program? ____ Yes ____ No" is an example of ____.
A) using a branching question
B) making an assumption
C) a double-barreled question
D) using a checklist

Accepted Answer

The question assumes that Dillard's department store credit card program is excellent, which is an assumption not necessarily shared by all respondents.

Question 18

"Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S.banks are responsible for the high foreclosures on home mortgages" is an example of a(n)____ question.
A) counterbiasing
B) open-ended response
C) counterbalancing
D) double-barreled

Accepted Answer

The question is double-barreled because it asks whether both the Federal Reserve Bank and the large U.S.banks are responsible for high foreclosures, which could lead to confusion and a lack of clarity in the response. It would be better to ask separately about the responsibility of each entity.

Question 19

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?
A) skip logic technique
B) telescoping
C) squishing
D) funnel technique

Accepted Answer

The funnel technique recommends asking general, broad questions before moving on to more specific questions in order to avoid biasing the responses. This allows participants to provide their own opinions before being influenced by more specific or leading questions. Skip logic refers to a survey design technique where certain questions are skipped based on the respondent's previous answer. Telescoping refers to a cognitive bias where individuals remember events as occurring more recently than they actually did. Squishing is not a recognized survey technique.

Question 20

Consider a fixed-alternative question lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply such as: "Which of the following banking services do you currently use for First City Bank?" Such a question is a(n)____________________ question.

Accepted Answer

The answer of Consider a fixed-alternative question lists ten possible...

Quiz 11: Questionnaire Design

The question: "Have you ever received a speeding ticket? Yes No, " is followed by a question: "When did you receive that ticket?" if the respondent answers yes to the first question.In this situation, the first question functions as a question.

In political elections involving candidates who are not well-known by many voters, the candidate who is listed first on the ballot often receives the most votes.This is an example of a(n) ____.

A question in which the respondent is given a list of possible responses and is asked to choose one of them is a(n)____________________ question.

A fixed-alternative question in which the respondent is asked to check either "___ Yes or _ No" is a(n)__________________ question.

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n) ____ bar.

Typically, "timing questions" record the amount of time a respondent took ____.

Which type of software allows answers from previous questions to be inserted into unfolding questions on Internet surveys?

Which type of question is most likely to conserve space in a questionnaire?

A respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall.What type of mistake in design has been made?

A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n)____________________ question.

A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

John receives a real estate survey about the house he purchased nine months ago.The instructions state to only complete if your house purchase was in the last year.He does not complete the survey based on these instructions.This is called _________________ ?

Pretests typically are conducted to answer questions about the questionnaire such as all of the following EXCEPT for.

When "out of sight, out of mind" was translated into a foreign language, and then was translated back into English by a language expert in the foreign language, it became "invisible things are insane." This is an example of ____.

Asking respondents to remember something without providing any clues to help them remember is called ____.

Mary is asked a question about a car that was purchased within the last two years.She responds by referencing the car she bought three years ago.This is called ____________.

"Should Dillard's keep its excellent department store credit card program? Yes No" is an example of .

"Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S.banks are responsible for the high foreclosures on home mortgages" is an example of a(n) ____ question.

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

Consider a fixed-alternative question lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply such as: "Which of the following banking services do you currently use for First City Bank?" Such a question is a(n)____________________ question.