Numerous methodological factors cause problems in estimating national sales results based on regional tests.These include all of the following EXCEPT:
A) realistic conditions
B) over attention
C) time lapse
D) reading the competitive environment incorrectly

Question

Quizplus · Accepted Answer

Realistic conditions would actually improve the accuracy of estimating national sales results based on regional tests, as it would allow for more accurate representations of how products would perform in the real market. Over attention, time lapse, and reading the competitive environment incorrectly, on the other hand, are all methodological factors that could lead to inaccurate estimations.

Numerous Methodological Factors Cause Problems in Estimating National Sales Results