Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.

Question

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Test-market sabotage refers to the deliberate acts carried out by competitors or other external actors to harm another firm's market testing efforts. These acts may include disseminating negative reviews or misleading information, creating counterfeit products, or manipulating the results of the test market to undermine the competitor's findings. Such practices are considered unethical and can have serious consequences for the reputation, financial stability, and legal standing of the sabotaging party.

Test-Market Sabotage Involves Intentional Attempts to Disrupt the Results of a Test-Market