A researcher is conducting an experiment in which one group of people is exposed to one advertisement and another group is exposed to another advertisement.Specifically,he is examining the effect of headline font sizes on consumers' attitude toward the brand advertised.The participants in this experimental research are referred to as ____.
A)respondents
B)elements
C)factorials
D)subjects

Question

Quizplus · Accepted Answer

The participants in this experimental research are referred to as "subjects" because they are the ones being studied and manipulated in the experiment. Respondents refer to individuals who respond to surveys or questionnaires, elements and factorials are not applicable to this scenario.

A Researcher Is Conducting an Experiment in Which One Group