The most common type of field marketing experiment is _______________

Question

Quizplus · Accepted Answer

Test-market research is the most common type of field marketing experiment where a new product or marketing strategy is tested in a small geographic area or market to gather feedback and determine its potential success. Direct marketing research, internet marketing research, and laboratory research are also important types of marketing research but are not necessarily always conducted in a field experiment format.

The Most Common Type of Field Marketing Experiment Is _______________