When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study, an ____ effect has occurred.

Name: When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study, an ____ effect has occurred.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The history effect refers to any other external influence outside of the test marketing that could affect the results. In this case, the competitor's price cut is an external influence that could affect the test results.

When a Competitor Introduces a 15 Percent Price Cut in Order