Question 1

When subjects in the experimental group are administered the treatment in the afternoon while the subjects in the control group participate in the experiment in the morning, it is likely to result in ____________________ error.

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The answer of When subjects in the experimental group are...

Question 2

A(n)____________________ effect is a nuisance effect occurring when the initial measurement or test alerts or primes subjects in a way that affects their response to the experimental treatments.

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The answer of A(n)____________________ effect is a nuisance effect occurring...

Question 3

What are demand characteristics and why are they a concern for researchers? Discuss four ways of reducing demand characteristics.

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The answer of What are demand characteristics and why are...

Question 4

Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.

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The answer of Explain how systematic or nonsampling error occurs...

Question 5

____________________ is intended to equally distribute the effects of extraneous variables to all conditions.

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The answer of ____________________ is intended to equally distribute the...

Question 6

List the four important elements in experimental design.

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Question 7

When subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments, we say that ____________________ has been achieved.

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The answer of When subjects in all experimental groups are...

Question 8

Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.

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Question 9

When the experimenter's comments influence the subjects' behavior so that they give answers that they think the experimenter wants to hear rather than their true feelings, we say that ____________________ has occurred.

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The answer of When the experimenter's comments influence the subjects'...

Question 10

When there are intentional attempts to disrupt the results of a test market being conducted by another firm this is called test-market____________________ .

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The answer of When there are intentional attempts to disrupt...

Question 11

When Procter & Gamble test markets a new shampoo to consumers in Kansas City and St.Louis, the consumers are participating in a(n)____________________ experiment.

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The answer of When Procter & Gamble test markets a...

Question 12

An experimental design element of procedure that unintentionally provides subjects with hints about the research hypothesis a called a(n)____________________.

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The answer of An experimental design element of procedure that...

Question 13

____________________ can be used to determine the impact of different promotional approaches on sales and brand image.

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The answer of ____________________ can be used to determine the...

Question 14

When the psychological impact that goes along with belier that a treatment has been administered affects the dependent variable but, in reality, no treatment has been administered, the ____________________ effect has occurred.

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The answer of When the psychological impact that goes along...

Question 15

Explain the advantages of a between-subjects experimental design over a within-subjects design.

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The answer of Explain the advantages of a between-subjects experimental...

Quiz 9: Conducting Marketing Experiments