Listening to conversations about a brand on Twitter or Facebook in order to gather data is an example of ____.
A) word association
B) concept testing
C) case study development
D) social listening

Question

Quizplus · Accepted Answer

This activity is known as social listening, which involves monitoring and analyzing online conversations, mentions, and feedback about a brand or a product on social media platforms. It helps businesses to understand their customer's needs, preferences, opinions, and sentiments towards their brand, which can be used to improve marketing strategies and customer experiences.

Listening to Conversations About a Brand on Twitter or Facebook