Larry is the owner of an instant noodle manufacturing company.His company has created a special combination of ingredients that makes his product tastier than the ones currently existing in the market.Larry knows that this combination of ingredients cannot be easily copied.This is an example of ________.
A)entrepreneurial breakeven
B)sustainable competitive advantage
C)benchmarking
D)bootstrap marketing

Question

Quizplus · Accepted Answer

Larry's special combination of ingredients that cannot be easily copied gives his company a sustainable competitive advantage. This means that his product is more attractive to customers and his company can maintain its success in the market for a longer period of time. None of the other options are applicable in this scenario.

Larry Is the Owner of an Instant Noodle Manufacturing Company