Acme Corporation has introduced a new probiotic product in the market.It has the benefit of being the first to introduce a probiotic product in the market and has gained tremendous customer loyalty.This is an example of ________.
A)a harvest plan
B)entrepreneurial breakeven
C)sustainable competitive advantage
D)bootstrap marketing

Question

Quizplus · Accepted Answer

This scenario describes the concept of sustainable competitive advantage, which refers to a unique advantage a company has over its competitors that can be maintained over time. By introducing the first probiotic product in the market and gaining customer loyalty, Acme Corporation has created a sustainable competitive advantage. The other options do not accurately describe the situation.

Acme Corporation Has Introduced a New Probiotic Product in the Market.It