Question 1

Needs that customers acknowledge and try to satisfy are
A) unarticulated.
B) articulated.
C) proactive changes.
D) adaptations.
E) required.

Accepted Answer

"Articulated" needs refer to the needs that customers can clearly express or communicate. Therefore, customers should acknowledge these needs and try to satisfy them. Unarticulated needs are the needs that customers cannot clearly express, and proactive changes, adaptations, and required needs do not necessarily require acknowledgement from customers.

Question 2

"That's beautiful, Amelia! Your technological breakthrough will radically change the structure of our industry, and the future competitive landscape will be of our own design. What a great position we will be in! Thanks to your accomplishments, our company will truly be one of the ________," exclaimed Amelia's CEO.
A) adapters
B) motivators
C) shapers
D) change agents
E) gatekeepers

Accepted Answer

The word "shapers" here refers to the idea that Amelia's technological breakthrough will enable her company to shape or mold the competitive landscape of their industry in their own design. The other options may not be entirely applicable in this context.

Question 3

The companies that lead change most effectively establish a sense of
A) empathy.
B) urgency.
C) complacency.
D) competition.
E) cooperation.

Accepted Answer

Urgency drives action and change. Companies that establish a sense of urgency among their employees and stakeholders are more likely to effectively lead change. Empathy, cooperation, and competition can also contribute to effective change, but urgency is a critical factor. Complacency, on the other hand, is the opposite of urgency and can hinder change efforts.

Question 4

Jeremy told his mentor, "My top programmer, Kim Park, has developed an app that's going to make his career around here. But it's going to take some serious money to promote it and sell it to one of the big players. I'm convinced that Kim has the skills needed to polish the software or even the managerial skills needed to advance the idea and secure funding." In the development of new technology, Kim's role is as
A) product champion.
B) executive champion.
C) category captain.
D) technical innovator.
E) chief information officer

Accepted Answer

Kim's role is as a technical innovator because he is the one who developed the app, showcasing his technical skills and innovation in creating new technology.

Question 5

Trying to change the structure of an industry is
A) adapting.
B) an opportunity.
C) shaping.
D) refreezing.
E) development.

Accepted Answer

Trying to change the structure of an industry involves shaping it in a new way.

Question 6

Needs that customers have not yet experienced are
A) meaningful.
B) clear.
C) unarticulated.
D) distinct.
E) expected.

Accepted Answer

The answer of Needs that customers have not yet experienced...

Question 7

Groups at all levels in an organization can do all of these EXCEPT
A) hold change efforts together.
B) communicate information about the changes.
C) be part of a guiding coalition.
D) establish a sense of urgency.
E) provide the means for enacting new behaviors.

Accepted Answer

While groups at all levels can play important roles in change efforts, establishing a sense of urgency is usually the responsibility of top leadership. It is their job to communicate the need for change and create a compelling reason for everyone in the organization to want to participate in the change effort.

Question 8

A ________ can occur when performance is good but someone realizes that it could be better.
A) force-field analysis
B) moving
C) performance gap
D) freezing
E) melding

Accepted Answer

A performance gap refers to a situation where performance is not meeting expectations or goals. However, in this scenario, performance is good. Therefore, there must be a realization that it could be even better, indicating a performance gap in terms of potential improvement.

Question 9

________ is best described as anticipating and preparing for an uncertain future.
A) Reverse brainstorming
B) Reverse mentoring
C) Proactive change
D) Disruptive innovation
E) Reactive change

Accepted Answer

Proactive change involves anticipating and preparing for an uncertain future, whereas reactive change is responding to an already occurring problem or issue. Reverse brainstorming and reverse mentoring are problem-solving methods, while disruptive innovation is creating new products or services that disrupt the current market.

Question 10

In the context of companies trying different strategic postures to compete in an uncertain future, ________ are those who take the current industry structure and its future evolution as givens and choose where to compete.
A) shapers
B) category captains
C) adapters
D) gatekeepers
E) first-movers

Accepted Answer

Adapters are those who take the current industry structure and its future evolution as givens and choose where to compete, adapting their strategies to fit the expected changes. Shapers are those who actively try to change the industry structure to their advantage, category captains are leaders within a specific product category, gatekeepers control access to a specific market or distribution channel, and first-movers are those who are first to enter a new market or introduce a new product.

Question 11

"Danny, in our budget for next year, I want to include two new CNC machining stations. Technology is passing us by, and we need to catch up," said Peter Morgan, plant manager, to his production supervisor. "I want you to start studying what is available for us to purchase. Go to a tradeshow if possible. Read some technical journals. Visit some suppliers. I'll need some descriptive and budgetary information from you in two months." Danny will be engaging in
A) reverse engineering.
B) a SWOT analysis.
C) gap analysis.
D) a technology audit.
E) environmental scanning.

Accepted Answer

Danny will be engaging in environmental scanning, which involves gathering information from the external environment, such as through trade shows, technical journals, and supplier visits, to make informed decisions. This is consistent with looking for new technologies to adopt, as described in the scenario.

Question 12

During the ________ stage, management realizes that its current practices are no longer appropriate and the company must break out of its present mold by doing things differently.
A) unfreezing
B) moving
C) refreezing
D) molding
E) force-field analysis

Accepted Answer

During the unfreezing stage of Lewin's Change Management Model, management realizes that the current practices are no longer relevant or effective, and there is a need to bring in changes. This stage involves breaking down the existing mindset and preparing employees for the upcoming changes. Once the change is implemented, the organization moves to the next stage, which is called the moving stage. Finally, the organization enters the refreezing stage where the new ways of doing things become permanent, and a new mold is established.

Question 13

"Some of our competitors are putting us to shame with their use of technology-not only out in the field, but at the current tradeshow," said Marty. "I toured all of the tradeshow displays and took notes on what our competitors are doing, so that we can compare our practices and technologies with those of our competitors. I'll bet we can learn a thing or two." Marty has been engaged in
A) benchmarking.
B) reverse mentoring.
C) a SWOT analysis.
D) a technology audit.
E) a gap analysis.

Accepted Answer

Marty is conducting benchmarking, which involves comparing an organization's practices with those of its competitors.

Question 14

Continuous learning is a repeating cycle of ________ throughout one's career.
A) exploration, initiation, and action
B) exploration, discovery, and renewal
C) surveillance, discovery, and action
D) exploration, discovery, and action
E) surveillance, recognition, and action

Accepted Answer

The cycle of continuous learning involves exploring new information or skills, discovering their relevance and potential applications, and taking action to apply and integrate the knowledge or skills into one's work. This cycle then repeats as new areas for exploration and growth are identified. Option D best captures these stages, while the other options use different or incomplete terminology.

Question 15

Brenda thought, "Desmond has a great idea, and I know that he has the skills needed to develop the underlying technology. I'll be going out on a limb promoting his idea-risking my position and reputation-but not only is that my job as his manager, it's also something that I believe in." In the development of new technology, Brenda's role is
A) product champion.
B) executive champion.
C) venture capitalist.
D) technical innovator.
E) category captain.

Accepted Answer

Brenda is acting as a product champion by promoting Desmond's idea and taking risks to support its development, which is characteristic of someone who advocates for a new idea or technology within an organization.

Question 16

"We have rapidly grown into a top-tier provider of environmental services worldwide, and our clients expect us to employ top-tier talent and use top-tier technology tools," said Leo Dischinger, Chief Technology Officer. "Therefore, over the next two years, our company is going to invest in top-tier technology tools. But we first have to understand what we currently use in our worldwide offices-that is, determine which technologies the company most depends upon." The first step that Leo is describing is
A) a benchmarking study.
B) a gap analysis.
C) a SWOT analysis.
D) a technology audit.
E) an environmental scanning effort.

Accepted Answer

The first step that Leo is describing is a technology audit, which involves evaluating and analyzing the current technology infrastructure and systems used by the company in its worldwide offices. This will help the company understand its technology capabilities, identify areas that need improvement, and determine which technologies the company most depends upon. A benchmarking study, gap analysis, SWOT analysis, and environmental scanning effort may also be useful in a technology audit, but they do not fully capture the scope of what Leo is describing as the first step.

Question 17

During the unfreezing stage of the three-stage model to manage resistance against change, management
A) strengthens the new behaviors that support the change.
B) creates new behaviors that are as rigid as the old ones.
C) establishes a vision of where the company is heading.
D) realizes that the past ways of thinking, feeling, and doing things are obsolete.
E) implements control systems that support the change.

Accepted Answer

During the unfreezing stage, management recognizes that existing behaviors and mindsets are outdated and need to be changed, preparing the organization for transformation.

Question 18

Responding to pressure after a problem has arisen is known as
A) reactive change.
B) proactive change.
C) reverse mentoring.
D) refreezing.
E) reverse brainstorming.

Accepted Answer

Responding to pressure after a problem has arisen indicates a reactive change, where change is being made in response to an issue that has already occurred. This is different from proactive change, where change is made before problems arise in order to prevent them from happening. Reverse mentoring, refreezing, and reverse brainstorming are all different concepts unrelated to responding to pressure after a problem has arisen.

Question 19

"Ryoo, you're in a rut. You must expand your horizons and your knowledge," said his mentor and former manager, Neal. Neal should advise Ryoo to continuously ________ in order to explore, discover, and take action, repeating this cycle as he progresses in his career, making opportunity and advantage renewable.
A) learn
B) adapt
C) shape
D) change agents
E) move

Accepted Answer

The sentence suggests that Ryoo needs to broaden his knowledge and Neal advises him to continuously learn to achieve that. The other options such as adapting, shaping, and changing agents do not necessarily imply an active pursuit of gaining knowledge, whereas moving can be interpreted in various ways and may not necessarily lead to expanding one's horizons and knowledge. Therefore, the best choice is A) learn.

Question 20

"Mr. Paulson, thank you for your time. One of my staff has done some promising lab work on a new application with significant commercial value. I'd like to schedule a presentation and demo for you later this week. If you like the work, I'd like to present to you the financial resources needed to further develop the application, and ask for your help in getting this before your executive peers or the board for consideration." In the development of new technology, Mr. Paulson's role is as
A) product champion.
B) executive champion.
C) category captain.
D) technical innovator.
E) technical advisor.

Accepted Answer

Mr. Paulson's role as an executive suggests that he has the authority and influence to champion the potential commercialization of this new application to his executive peers or the board. As an executive champion, he can provide the financial resources needed to further develop the technology and push for its consideration as a product or service offered by the company.

Quiz 15: Innovating and Changing

Needs that customers acknowledge and try to satisfy are

The companies that lead change most effectively establish a sense of

Trying to change the structure of an industry is

Needs that customers have not yet experienced are

Groups at all levels in an organization can do all of these EXCEPT

A ________ can occur when performance is good but someone realizes that it could be better.

________ is best described as anticipating and preparing for an uncertain future.

In the context of companies trying different strategic postures to compete in an uncertain future, ________ are those who take the current industry structure and its future evolution as givens and choose where to compete.

During the ________ stage, management realizes that its current practices are no longer appropriate and the company must break out of its present mold by doing things differently.

Continuous learning is a repeating cycle of ________ throughout one's career.

During the unfreezing stage of the three-stage model to manage resistance against change, management

Responding to pressure after a problem has arisen is known as