In the context of the entrepreneurial strategy matrix, a novel product idea that involves a large financial investment would be described as
A) high innovation/low risk.
B) high innovation/high risk.
C) low innovation/low risk.
D) low innovation/high risk.
E) low innovation/no risk.

Question

Quizplus · Accepted Answer

A novel product idea that involves a large financial investment would be considered high innovation, as it is a new and unique idea that requires significant resources to develop. At the same time, it also carries a high level of risk, as the investment may not yield a return if the market does not receive the product well or if there are unforeseen complications in development or launch. Therefore, the best choice is B, high innovation/high risk.

In the Context of the Entrepreneurial Strategy Matrix, a Novel