In the context of the entrepreneurial strategy matrix, a ________ is most likely to have the highest risks and returns.
A) clothing outfit
B) tax preparation service
C) new passenger vehicle
D) new restaurant
E) lawn mowing service

Question

Quizplus · Accepted Answer

A new passenger vehicle involves significant investment in research, development, production, and marketing, and it targets a broad market, which makes it likely to have the highest risks and returns compared to the other options listed.

In the Context of the Entrepreneurial Strategy Matrix, a ________