"Our business needs a steady supply of raw milk," said Beatrice Gomez, CEO of Bea's Ice Cream, "But Holly Dairy Farms is unable to deliver with certainty, and they keep raising prices. This year, I want us to expand our business by buying our own dairy farm." Beatrice is advocating a(n) ________ strategy.
A) operational
B) vertical integration
C) lateral integration
D) unrelated diversification
E) horizontal integration
Correct Answer:
Verified
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