"I am pleased to announce that we have acquired Halley's Fruit Juices, a premier producer of natural beverages," said Trent Lamb, CEO of Granddad's Root Beer. "This will allow us to take advantage of our strengths by applying them in a new business that is similar to our core business." Trent is speaking of a(n) ________ strategy.
A) operational
B) vertical integration
C) related diversification
D) lateral diversification
E) horizontal integration
Correct Answer:
Verified
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