In working with her management team to develop a business plan for her 15-person department for the next fiscal year, Jennifer notes that the corporate strategies for next year include: (1) expand into international markets; (2) broaden scope of services with key clients; and (3) leverage new technologies to increase sales. The corporation employing Jennifer and her team is large, employing over 20,000 staff. How do Jennifer and her management team use the corporate strategies in developing a business plan for their small department?
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