Tommy, engineering manager at APC Systems, Inc., is struggling to maintain a competitive advantage in APC's marketplace. He wants to hire and retain the best staff that he can, but the best staff command high salaries. Tommy knows that high staff salaries can erode his company's profitability. But passing along these higher costs to his clients means they will start doing less business with higher-priced APC and more business with Tommy's lower-priced competitors. Tommy is struggling to
A) collaborate.
B) be technologically innovative.
C) provide quality service.
D) be cost competitive.
E) achieve zero defects.

Question

Quizplus · Accepted Answer

Tommy's main concern is being cost competitive while trying to hire and retain the best staff. He is aware that passing on the increased staff salaries to clients will make his company less competitive in the marketplace. Therefore, being cost competitive will help him maintain his competitive advantage without eroding profitability.

Tommy, Engineering Manager at APC Systems, Inc