Carl's department has been introducing new goods and services on a rapid-fire basis over the past two years. However, business is down, largely because customer feedback on the usefulness, reliability, and durability of the new goods and services is negative. Carl's division manager, Vince, reviews the situation and concludes that the innovation of Carl's department is good; however, ________ is poor.
A) responsiveness
B) quality
C) marketing
D) speed
E) cost competitiveness

Question

Quizplus · Accepted Answer

The negative feedback on usefulness, reliability, and durability indicates poor quality of the new goods and services introduced by Carl's department, which is the root cause of the decline in business. The other options do not directly address this issue.

Carl's Department Has Been Introducing New Goods and Services on a Rapid-Fire