All of the following would be included in the total product offer of benefits that consumers consider when buying a good or service except the:

Question

Quizplus · Accepted Answer

The buyer's past experience, store atmosphere, price and even product packaging are all part of the total product offer, which is the complete package of benefits a consumer considers when making a purchase decision. However, the consumer's income is not part of the total product offer, as it is a factor that affects the consumer's ability to purchase the product (i.e. affordability) rather than a benefit that the product offers.

All of the Following Would Be Included in the Total