LoRider Wheels sells high quality bicycles and accessories.The store is known for a pleasant environment,friendly salespeople,and an excellent service department.All of these elements are part of the_______ offered by LoRider.

Question

Quizplus · Accepted Answer

The total product offer includes all the elements that make up a product or service, including the physical product, its accompanying services, and the overall experience the customer has with the brand. In this case, LoRider is known for its pleasant environment, friendly salespeople, and excellent service department, all of which contribute to the total product offer. Competitive environment refers to the market or industry in which the company operates, marginal utility package refers to the additional satisfaction a customer gets from consuming one more unit of a product, and product line refers to a group of related products sold by a company.

LoRider Wheels Sells High Quality Bicycles and Accessories