The value associated with a brand is determined:

Question

Quizplus · Accepted Answer

The value associated with a brand is determined by determining the likely profits to be generated because of the brand. This includes factors such as customer loyalty, brand recognition, and perceived quality, all of which can lead to increased sales and higher margins. Simply adding up the costs to develop the brand or the costs of managing the brand does not necessarily reflect its value to the company. Similarly, the number of new customers a brand can attract may be an important consideration, but it is not the sole determinant of its value.

The Value Associated with a Brand Is Determined