The______ pricing strategy maintains low prices and avoids the use of special sales.

Question

Quizplus · Accepted Answer

EDLP is a pricing strategy that maintains low prices consistently without the use of special sales. This helps in creating a loyal customer base, reducing price-sensitive behavior, and minimizing the cost of changing prices frequently. Target-based pricing is a strategy where prices are set based on a target profit margin, revenue, or market share. Skimming pricing involves setting high prices initially to target early adopters, and cost-based pricing involves setting prices based on the cost of production, overheads, and profit margin. Both of these pricing strategies do not align with the description given in the question.

The______ Pricing Strategy Maintains Low Prices and Avoids the Use