The purpose of_________ is to create real or perceived product differences.

Question

Quizplus · Accepted Answer

Product differentiation is the process of creating real or perceived differences in products in order to distinguish them from competitors' offerings. This can be done through factors such as quality, design, packaging, and branding. The goal of product differentiation is to encourage customers to choose one product over another by highlighting its unique features and benefits.

The Purpose Of_________ Is to Create Real or Perceived Product