Department stores often use______pricing in which they have regular prices which are relatively high,but offer special sales where prices are set lower than competitors.

Question

Quizplus · Accepted Answer

High-low pricing involves setting regular prices higher than competitors, but offering frequent sales and promotions that bring prices down to a level comparable with or below competitors. This pricing strategy is often used by department stores to create a sense of urgency and encourage customers to make purchases during sales events.

Department Stores Often Use______pricing in Which They Have Regular Prices