One of the reasons why companies created the position of brand manager was to:

Question

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The position of brand manager was created to have greater control over new product development and promotion. The brand manager is responsible for developing and implementing marketing strategies that promote the company's brand and products, and for ensuring that the brand remains competitive and relevant in the marketplace. This requires a high degree of control over both new product development and promotional activities.

One of the Reasons Why Companies Created the Position of Brand