Which of the Following Correctly Identifies the Motivation of Firms

Which of the following correctly identifies the motivation of firms using a market segmentation strategy?

A) With limited resources,firms can better satisfy the wants and needs of a smaller target market.
B) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
C) This strategy enables a firm to identify common traits in different consumer groups.
D) Firms can avoid the government's anti-trust laws by selecting a small slice of a larger market.