The Mucho Tacos Restaurants,Inc.has restaurants featuring authentic Mexican cuisine in two provinces.The company is looking to open restaurants in additional markets and also wants to expand and improve its menu.Which of the following is an example of secondary data the owners of Mucho Tacos might find useful?
A) A focus group of teenagers who like Mexican food who are asked about their reactions to new food dishes the restaurant may offer.
B) Information published by Statistics Canada that identifies which regions of Canada are experiencing the most rapid growth in their Mexican population.
C) A telephone survey by the marketing department of Mucho Tacos asking for opinions about the quality of the food at the restaurants.
D) E-mail responses the chain receives to a series of customer satisfaction questions posted on its Web site.
Correct Answer:
Verified
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