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Which of the Following Is Most Consistent with a Relationship

Question 23

Multiple Choice

Which of the following is most consistent with a relationship marketing strategy?


A) The development of a web site that seeks customer feedback.
B) Designing a promotional campaign to increase cooperation among the firm's suppliers.
C) The creation of a national advertising campaign using radio and television to increase market share.
D) Distributing goods through limited service discount stores.

Correct Answer:

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