_______is the process of identifying factors that can affect marketing success.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of identifying factors in the external environment such as economic, technological, political, and social factors that can affect the success of a marketing strategy. It is an important step in developing a marketing plan as it helps to identify potential opportunities and threats in the market. Option A, B, and C are marketing strategies that require the use of environmental scanning to identify factors that can affect marketing success.

_______Is the Process of Identifying Factors That Can Affect Marketing