A _______orientation refers to the process of determining the wants and needs of customers and then providing goods and services to meet their expectations.

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Customer orientation prioritizes the needs and wants of customers, ensuring that a business provides goods and services that meet or exceed their expectations. This approach seeks to build long-term relationships with customers, increase customer loyalty, and ultimately drive business growth. Production, profit, and market share orientations, while important, do not focus on the needs and preferences of customers as their primary concern.

A _______Orientation Refers to the Process of Determining the Wants