Consumer decisions regarding the products they buy are often influenced by their nationality,religion,or ethnic origin.Marketers realize that the consumer decision-making process is impacted by the consumers'_______ _.

Question

Quizplus · Accepted Answer

Subcultures, such as nationality, religion, or ethnic origin, can have a significant impact on the consumer's decision-making process, including their values, beliefs, and buying habits. Marketers need to understand these subcultures to create effective marketing strategies that appeal to their target audience. The other options (A, B, and C) do not specifically address the impact of subcultures on consumer decision-making.

Consumer Decisions Regarding the Products They Buy Are Often Influenced