marketing is the marketing of products to groups of customers a firm decides it can serve profitably.

Question

Quizplus · Accepted Answer

The definition given describes targeting or target marketing, where a firm selects a specific group of customers it can serve profitably and tailors its marketing efforts to appeal to that group. A is incorrect because while objectives may be developed for a specific marketing campaign, it does not encompass the overall concept of targeting. B is incorrect because subjective implies personal or individual opinions, whereas targeting is a strategic decision made by a firm. D is incorrect as departmentalization refers to how a company organizes its various functions and employees, rather than its marketing strategy.

Marketing Is the Marketing of Products to Groups of Customers