Nature's Sun designs and manufactures clothing for active people,focusing their marketing efforts on people who participate in strenuous outdoor activities such as running and mountain climbing.For example,the firm advertises heavily in magazines for runners.This approach suggests that Nature's Sun is using _______factors to segment its market.

Question

Quizplus · Accepted Answer

Nature's Sun is using psychographic factors to segment its market, as they are targeting people who participate in strenuous outdoor activities with their advertising. This suggests that they are considering the lifestyle and interests of potential customers rather than just basic demographics or sales volume.

Nature's Sun Designs and Manufactures Clothing for Active People,focusing Their