With help from the marketing department,engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use.The marketing managers want to differentiate it from less sophisticated products made by Easy's competitors.An important part of this effort is likely to be the selection of a for the new modem.

Question

Quizplus · Accepted Answer

The key factor in differentiating the new cable modem from competitors' less sophisticated products is the brand name. The marketing managers want to create a unique identity for the product that sets it apart from others in the market. A patent or copyright may protect the design or technology used in the modem, but it won't necessarily make it more appealing to customers. A prototype is a model of the product that is used for testing and feedback, but it doesn't have an impact on its branding or marketing. Therefore, the best choice for this effort is to select a brand name for the new modem.

With Help from the Marketing Department,engineers at Easy Electronics Have