A firm gathers_______ data by conducting surveys,interviewing customers,or mailing out questionnaires.

Question

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Primary data is collected directly from the source through methods such as surveys, interviews, and questionnaires. This type of data is specific to the research question and is collected for a specific purpose. In contrast, secondary data is data that has already been collected by someone else for a different purpose.

A Firm Gathers_______ Data by Conducting Surveys,interviewing Customers,or Mailing Out