Contacting customers after a sale to reassure them that they made the right decision is intended to offset:

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Contacting customers after a sale to reassure them that they made the right decision is intended to offset cognitive dissonance, which is the discomfort or psychological stress experienced by a person who holds two or more contradictory beliefs or values at the same time. By reassuring customers, the seller helps them to feel more confident in their decision to make the purchase and reduces their cognitive dissonance. Reverse satisfaction, doubt resolution, and relationship conflict may also be issues faced by sellers, but they are not directly addressed by reaching out to customers after the sale.

Contacting Customers After a Sale to Reassure Them That They