Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

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This process is known as concept testing, where marketers present an accurate concept or idea of a new product to potential customers and ask for their feedback on the appeal of the concept. Test marketing involves launching the product in a small market to test its performance, and prototype testing involves testing and refining a physical prototype of the product. Competitive benchmarking involves comparing the product with its competitors to identify areas for improvement.

Which of the Following Describes a Process in Which Marketers