Which of the following is not consistent with relationship marketing?
A) Focusing more on retaining existing customers than on attracting new customers.
B) Working with buyers to determine their individual needs.
C) Developing market share through mass media advertising.
D) Maintaining long-term relationships with customers.
Correct Answer:
Verified
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A)Undifferentiated
B)B2B
C)Profit seeking
D)Institutional
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