All of the following are part of the marketing concept except :

Question

Quizplus · Accepted Answer

The marketing concept focuses on meeting the needs and wants of customers through a consumer orientation, creating customer value through a customer service orientation, and generating profits for the company through a profit orientation. However, an advertising orientation is not a part of the marketing concept as it only focuses on promoting the product rather than understanding and meeting the needs of the customer.

All of the Following Are Part of the Marketing Concept