A firm that uses _______segmentation divides a market into groups based on age, income,or level of education.

Question

Quizplus · Accepted Answer

Demographic segmentation is the process of dividing a market into groups based on population characteristics such as age, gender, income, education, religion, ethnicity, and family size. This type of segmentation is useful for identifying customer needs and preferences based on their demographic characteristics, which can help businesses tailor their marketing strategies to specific groups.

A Firm That Uses _______Segmentation Divides a Market into Groups