Rooney Community College has experienced declining enrolment for the past three years.Historically the college has relied on enrolment from newly graduated high school students.In order to identify other potential markets,Rooney Community College would benefit from:

Question

Quizplus · Accepted Answer

Marketing research would allow Rooney Community College to gather information on potential markets and their needs, preferences, and behaviours. This would allow the college to develop and implement effective marketing strategies and tactics to reach and attract these new markets. A stakeholder audit would focus on identifying and analyzing the needs and expectations of the college's stakeholders, which may not necessarily lead to finding new potential student markets. Test marketing and sales promotions are tactics that can be used as part of a broader marketing strategy, but are not necessarily sufficient on their own to address declining enrolment.

Rooney Community College Has Experienced Declining Enrolment for the Past