Successful marketing researchers:

Question

Quizplus · Accepted Answer

Successful marketing researchers pay attention to what customers and other stakeholders have to say. This helps them determine the wants and needs of customers, which is the core value of marketing. Collecting information from secondary sources is also important, but it is not the only source of information that marketing researchers rely on. Personal opinions should not override available data, as this can lead to biased and inaccurate conclusions.

Successful Marketing Researchers