Compared to consumer markets,B2B markets:

Question

Quizplus · Accepted Answer

B2B markets rely less on intermediaries, such as retailers or distributors, as they often have direct relationships between manufacturers and businesses. They also tend to place greater emphasis on relationship marketing, as the buying process is more complex and requires building trust and long-term partnerships. B2B buyers also tend to behave more rationally, as purchasing decisions are often based on research, analysis, and the needs of the organization rather than personal preferences. Radio and television promotions are less effective in reaching B2B buyers, who are more likely to be targeted through targeted trade publications, conferences, and online channels.

Compared to Consumer Markets,B2B Markets