Firms that have adopted_______ seek to do more than simply sell a product;they seek to learn as much as possible about their customers in order to satisfy and even delight them with goods and services over time.

Question

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Customer relationship management (CRM) is a strategy adopted by firms to gather information and learn about their customers' needs, wants and preferences to provide them with customized products and services. It helps in building a long term relationship with customers, identifying potential customers and retaining existing customers. Therefore, it fits the description given in the question. Non-profit marketing refers to marketing activities undertaken by non-profit organizations, the marketing mix is a set of tools used by marketers to promote their products and services and management by objectives refers to a goal-setting process used in management.

Firms That Have Adopted_______ Seek to Do More Than Simply